United Way - how do they spend our money?

It's that time of year where businesses join the United Way bandwagon.  I need to do more investigation but this "fact" that is shown to prospective donors got me thinking:  Where does United Way buy their goods from?  From partners that have inflated prices? 

 $52 to buy four board books?  I quickly searched amazon.ca for "board books" and sorted by the top-reviewed books.  Here is a sampling of four books which total $33; the majority of board books are less than $10 and these are the prices for end consumers, not for large bulk purchases.